TikTok for Business

Course Overview

This course introduces learners to TikTok as a powerful marketing platform for businesses. It covers how brands can leverage TikTok’s algorithm, creative tools, and ad formats to reach highly engaged audiences. Participants will explore content creation best practices, advertising strategies, and analytics to measure performance. The training also highlights case studies of successful TikTok campaigns to inspire and guide learners in building their own business presence.

This online E-Learning TikTok for Business course will give you an overview on the history of TikTok, its user demographics and the three business benefits offered by the platform.

TikTok is one of the world’s fastest growing social networks and is available in over 150 markets with over 1 Billion users each month.

The format involves posting short-form videos – mostly for entertainment. However, it also presents significant opportunities for businesses. This online TikTok for Business course starts with the history of TikTok, its user demographics and the three business benefits offered by the platform.

On a practical level, this E-Learning TikTok for Business online course will show you how easy it is to create your TikTok Business account and optimise your profile.