Social Media Marketing

Course Overview

This course equips learners with the knowledge and tools to plan, implement, and measure effective social media campaigns across major platforms. It covers content creation, community engagement, paid advertising, and analytics. The training highlights how to choose the right platforms for business objectives, create compelling campaigns, and track ROI. With practical examples, learners will gain strategies to increase brand visibility, engage audiences, and drive business growth.

In particular, we’ll look at Facebook, Instagram and LinkedIn.
This online Social Media Marketing E-learning course will cover the main business benefits, along with how social media can provide increased market insight and help establish your company as an ‘influencer’.

The Social Media Marketing online course will discuss the sectors that use social media marketing the most – entertainment, property, recruitment, lifestyle and travel, health and fitness, and fashion and beauty.

The online Social Media Marketing course will offer advice on how to get started in social media marketing, and how to choose the right platforms. You’ll see how to run campaigns with great content and compelling visuals, and measure the effectiveness of your campaigns.