LinkedIn for Business

Course Overview

This course focuses on building a professional presence and generating leads through LinkedIn. Learners will understand how to optimise company pages, publish effective content, and use LinkedIn Ads to reach decision-makers. The course explores LinkedIn’s role in B2B marketing, from brand awareness to lead generation, and provides practical tools for creating campaigns that convert. Participants will also learn how to leverage LinkedIn analytics to improve ROI.

The online LinkedIn for Business E-Learning course covers the key aspects and business benefits of LinkedIn – the world’s most popular professional social networking platform. LinkedIn focuses on business connections and growth and has over 810 million members around the world, spanning 200 countries and territories.

This LinkedIn for Business E-Learning course shows how to join LinkedIn as an individual, a company or an organisation – and the essential steps needed to set up an account, write and optimise an individual LinkedIn Profile using keywords, and produce an impressive Company Page.

This online LinkedIn for Business course will show people, at whatever stage in their career, can use LinkedIn to search and apply for job opportunities, expand their networks and widen their professional reach.

The LinkedIn for Business course will show you the right way to post Status Updates, receive Notifications, join groups and promote your Profile using endorsements and testimonials.